Callaway staffer Alex Noren captures his 2nd win of the year at the DP World Tour’s flagship event with new Opus SP Wedges, a new Apex UW, a Chrome Tour Golf Ball, and a red hot Odyssey Putter. Plus, Odyssey wins the count at the BMW PGA Championship, and women’s World #1 Jeeno Thitikul is in contention. Check out our top stories today.
Alex Noren WITB: BMW PGA Championship
Alex Noren wins the BMW PGA Championship for the 2nd time of his career. This is his 12th DP World Tour victory, which is now the most for any Swedish player. Here’s a look at the full bag of Callaway equipment that Noren used to win today in a thrilling playoff:
- Paradym Ai Smoke Max D Driver (9°) – Graphite Design, Tour AD VF Shaft
- Paradym Ai Smoke Triple Diamond Fairway Wood (15°)
- New Apex UW (19°)
- Apex TCB 24 Irons (4-9)
- Opus SP Wedges (46°, 50°, 56°, 60°)
- Odyssey O-Works #1 Wide Putter
- A Chrome Tour Golf Ball
With a full complement of newly released Opus SP Wedges Noren displayed a world class short game performance. Opus SP is constructed with our Spin Pocket, a re-engineered 2-piece construction head design that strategically reshapes mass to optimize CG locations. The Spin Pocket redistributes weight higher, raising the CG, and promoting a lower, more penetrating launch. The result is more spin and enhanced control, especially when you need to flight shots or attack tight pins.
This is the best initial Tour conversion for a wedge in Callaway’s history; there were 32 in play at the Scottish Open, as players like Xander Schauffele, Jon Rahm, Min Woo Lee, Akshay Bhatia, Nicolai Hojgaard, and Rasmus Hojgaard already have it in play. 5 grind options are available – S, T, C, W and the new X Grind that’s back by popular demand. Alex used Opus SP to make a clutch up-and-down for the winning playoff birdie.
Chrome Tour Golf Balls are built for players who want the best in distance and feel. It’s engineered for outstanding performance with exceptional speed, consistent flight, incredible spin, and greenside control.
Alex is also gaming a new Apex UW, designed for serious, avid golfers seeking the perfect blend of a fairway wood’s power and a hybrid’s versatility. Engineered with Tour feedback and loaded with performance technologies, it delivers a higher, more neutral ball flight with the control all players demand.
Odyssey was the #1 Putter Brand in the field by far at the event, with 52 total in play (no other brand had more than 28). And on the LPGA, women’s World #1 Jeeno Thitikul is in contention heading into the final round.
