Paradym Ai Smoke is the #1 Driver by far on the DP World Tour, Callaway dominates the counts in Dubai, plus it’s another strong week for our drivers and new 2024 golf balls. Check out our top stories so far this week.
20 Paradym Ai Smoke Drivers In Dubai
Paradym Ai Smoke Drivers are off to a spectacular start, and this week at the season-opening event on the DP World Tour, 20 of the 60 players in the field (33.3%) gamed one of our new drivers. Paradym Ai Smoke was the #1 Driver in the field by far, while Callaway was also the #1 Fairway Wood, #1 Irons, and #1 Wedge brand at the event. Odyssey was also the #1 Putter with a remarkable 65% of all putters in play. There are 13 of our new drivers in play this week at the Sony Open as well, including Carl Yuan who is currently in contention and 2nd in the field in Driving Distance (323.9 yard average).
Our new Paradym Ai Smoke Drivers, which officially launched last week, feature an industry-first Ai Smart Face that promotes multiple sweet spots across the entire face. This face design optimizes driver performance using swing dynamics from thousands of real golfers. These swing dynamics, or Swing Code, consist of swing speed, club delivery, and face orientation just prior to impact.
This promotes optimal launch conditions and tight downrange dispersion. Four driver models are available in this lineup: MAX (suited for a wide range of players), MAX Fast (lightweight performance), MAX D (for enhanced shot shape correction), and Triple Diamond (for better players who want increased workability). They are available for pre-order now, and will be at retail starting 1/26.
15 Players Using New Callaway Balls At Sony
Our new 2024 golf balls are seeing strong conversions this week at the Sony Open. 15 players are gaming our new golf balls for the event, 8 are playing a Chrome Tour Ball, and 7 are using a Chrome Tour X (including Yuan). This comes one week after 7 players immediately switched into one of our new balls for the limited field event at Kapalua.
Both golf balls officially launched last week, along with our all-new Chrome Soft. Chrome Tour is built for better players who want the best in distance and feel. Every detail has been optimized including a new core, inner mantle, outer mantle, and cover formulation. It’s engineered for outstanding performance with exceptional speed, consistent flight, incredible spin, and greenside control.
Chrome Tour X is for the best players who want speed and the ultimate control from their Tour Ball. We’ve engineered Chrome Tour X to provide outstanding distance, workability, and spin so you can experience your best performance from tee-to-green. Each of these golf balls are available at retail on 2/2.
Another Dominant Week For Odyssey Putters
Odyssey continues to be the top performing putter brand on Tours across the world, and this week we’re the #1 Putter at both the Dubai Invitational (65% of putters in play) and the Sony Open (more putters than the #2 and #3 brands combined). The winner in Dubai used a White Hot Pro #3 Putter, Odyssey has several models in contention at the Sony Open, and last week Chris Kirk won The Sentry with an Ai One Milled #6 model.
