We could not be prouder to introduce the incredible new family of Apex Irons. The new Apex Ai200 and Apex Ai300 do not only look incredible, they’re the ONLY irons available in the market with a forged body and forged Ai Smart Face for distance, feel, and exceptional spin control.

Today also marks the launch of our ultra-premium Apex Ti Fusion, the most advanced iron in our company’s history. This set is engineered with no limitations for players who want to enhance their game with breakthrough speed, feel, and control. It features an industry-first forged titanium face that promotes faster ball speeds for increased power.

This is truly the biggest product launch in golf for the second half of the year, and we’re excited to enhance the legacy of the Apex name that created the players distance category and has achieved so much success since they debuted in 2014.

Our new Ai200, Ai300 and Ti Fusion offerings are 10 years in the making, and we can’t wait to get them in golfers’ hands.

To celebrate this huge launch, we’re officially introducing the irons at a spectacular launch event at Five Iron Golf in New York. You’ll be seeing social and digital coverage from 6 PM ET on Monday as we showcase the beauty, design, and of course the performance behind these irons. We’re already highlighting Apex with amazing content, videos, photos, media, experiences, and so much more. Check out our best launch assets below, and well done to everyone involved in the creation of this exceptional new family.